Carro, Asia Pacific’s largest online used car platform, is celebrating its 10th anniversary by reviving its award-winning ‘No Drama’ advertising campaign. The campaign, which initially launched in 2023, cleverly parodies drama clichés to highlight Carro’s commitment to a seamless and transparent car buying and selling experience. The first ad, set in the Joseon Dynasty, showcases Carro’s dedication to saving customers from the stress of car transactions. A second instalment, featuring a Hong Kong crime genre, is set to be released in June.
The original ‘No Drama’ campaign went viral, amassing over 38 million views and winning six awards at the YouTube Works Awards Southeast Asia, including the Overall Winner for The Big Bang Southeast Asia category. Carro’s Chief Marketing Officer, Katherine Teo, emphasised the importance of transparency and stress-free processes, stating, “We keep our processes transparent and stress-free, and all the drama they see will only be from our ads.”
Carro’s innovative approach allows customers in markets like Hong Kong and Malaysia to begin their car-selling journey online, with inspections and quotations conducted at their homes. Chief Operating Officer Chua Zi Yong highlighted Carro’s commitment to transparency and trust, ensuring customers feel confident at every step.
Since its founding in 2015, Carro has expanded its reach across seven markets in Asia Pacific, offering a comprehensive ecosystem that includes financing, insurance, and aftersales services. The company has also begun selling brand new cars in Singapore, with plans to expand this offering to other markets. The ‘No Drama’ campaign continues to run in Singapore, Malaysia, Indonesia, Japan, and Hong Kong.
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