Jumio’s latest research, the 2025 Jumio Online Identity Study, reveals a significant decline in consumer trust in digital spaces due to the rise of AI-powered fraud and deepfakes. Conducted with over 8,000 adults across the US, UK, Singapore, and Mexico, the study found that 69% of respondents now view AI fraud as a more severe threat to personal security than traditional identity theft. In Singapore, this concern is even higher, with 74% of participants expressing increased apprehension.
The study highlights that AI-generated scams are perceived as more challenging to detect, with 71% of Singaporean respondents agreeing. Common AI-powered fraud tactics causing concern include fake digital IDs, scam emails, and deepfakes, with Singapore showing higher anxiety levels than the global average. Bala Kumar, Jumio’s chief product and technology officer, emphasised the need for businesses to “rethink digital identity protection” to maintain consumer trust.
As AI fraud becomes more industrialised, consumers are increasingly relying on themselves for protection, with 93% trusting their own vigilance over government or Big Tech. However, 43% believe Big Tech should bear the primary responsibility for combating AI fraud. Jumio’s research indicates a willingness among consumers to engage in more comprehensive identity verification processes, particularly in high-stakes sectors like banking and healthcare.
Jumio CEO Robert Prigge stressed the importance of developing advanced tools to combat AI fraud, stating, “Traditional identity verification isn’t going to cut it anymore.” The study underscores the urgent need for businesses to adopt sophisticated security measures and foster consumer trust through transparency and education.
“`
