Digital travel platform Agoda has unveiled its first-ever brand campaign in Singapore, featuring AI-powered commercials that emphasise the value of booking flights through its platform. This initiative builds on the success of Agoda’s previous AI-led campaigns in India, utilising advanced AI video generation platforms such as Google Veo, Runway, and Kling AI to create content with a distinctly Singaporean flair.
Matteo Frigerio, Chief Marketing Officer at Agoda, expressed enthusiasm about the campaign’s launch in Singapore, describing it as an ideal location due to its status as a global aviation hub. “Agoda has long been synonymous with amazing accommodation deals, and now, with our first-ever brand campaign in Singapore, we’re turning the spotlight on our incredible airfare offers,” he stated. The campaign aims to position Agoda as a leader in innovation and value, starting from its home base in Singapore.
The commercials, which are now live, will be broadcast across digital platforms including YouTube and Meta, and will be supported by a comprehensive social media strategy spanning YouTube, Meta, and TikTok. The campaign highlights Agoda’s competitive flight deals, with prices starting at just $28 (SGD 39) for flights departing from Singapore.
Agoda, headquartered in Singapore, is part of Booking Holdings and employs over 7,000 staff across 27 markets. The company is committed to using cutting-edge technology to simplify travel for its users.
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