Cisco has announced the appointment of Ben Dawson as the new President for its Asia Pacific, Japan, and Greater China (APJC) region, effective 28 July 2025.
Dawson, currently based in Melbourne, will relocate to Cisco’s APJC headquarters in Singapore.
Dawson, who has been with Cisco for over two decades, will report to Oliver Tuszik, Executive Vice President of Global Sales and Chief Sales Officer. He succeeds Dave West, who will transition to the role of Senior Vice President, Global Specialists.
Dawson’s career at Cisco has spanned various roles across the enterprise, public sector, commercial, channels, and service provider segments in both the United States and Australia. Most recently, he led Cisco Australia & New Zealand, where he was instrumental in driving digital transformation and fostering a workplace culture recognised as the top place to work for five consecutive years. His previous experience includes leading sales for Cisco’s Webscale business in Silicon Valley.
In his new role, Dawson will focus on helping customers and partners in the APJC region navigate the opportunities presented by the AI era. “The confluence of AI, cybersecurity, and next-generation networking presents an extraordinary opportunity,” Dawson stated. “This is a once-in-a-generation opportunity and has the potential to reshape industries, economies, and societies.”
Oliver Tuszik praised Dawson’s track record, noting, “Ben’s exceptional track record in driving business success and fostering a strong culture truly sets him apart.” Tuszik also expressed gratitude to Dave West for his contributions to the APJC region.
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