PROPEL with Singlife has been awarded the Insurtech Initiative of the Year at the 10th Insurance Asia Awards, just six months after launching its innovative shared services hub for financial advisory firms. This accolade recognises PROPEL’s unique, product-agnostic, and insurer-independent platform that is transforming the financial advisory landscape in Singapore by streamlining operations, reducing costs, and enhancing client service delivery.
The Insurance Asia Awards, celebrating its 10th anniversary, honours companies that have set new industry benchmarks. Esteemed judges from PwC, Bain & Company, Boston Consulting Group, Deloitte, and KPMG were part of the panel. PROPEL’s CEO, Steven Ong, expressed that the award is a testament to their commitment to innovation. “Winning this award is a testament to our team’s relentless pursuit of innovation and excellence,” he said. “We’re motivated to continue driving meaningful change in the industry.”
PROPEL’s platform integrates middle-to-back-office operations into a scalable digital solution, offering financial advisory firms a one-stop service. Its product-agnostic approach ensures advisers maintain autonomy, fostering trust with clients. The platform’s launch in January 2025 aimed to empower advisers and clients with greater freedom and choice in financial solutions.
The award was presented at a gala dinner on 8 July 2025 at the Marina Bay Sands Expo & Convention Centre. PROPEL’s initiative is seen as a pioneering force in the industry, providing a springboard for advisers to move beyond traditional agency models and offer unbiased advice.
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