Conrad Hotels & Resorts has unveiled its new Conrad 1/3/5 programme, designed to offer guests immersive and curated travel experiences. Inspired by founder Barron Hilton, the programme provides itineraries tailored to 1, 3, or 5-hour durations, allowing guests to explore destinations through unique local experiences. This initiative responds to the growing demand for structured itineraries that enable travellers to discover authentic, off-the-beaten-path experiences.
The programme aims to simplify travel planning whilst maintaining a sense of discovery. According to Hilton’s recent trends report, nearly 70% of global travellers enjoy active trips, with over three-quarters prioritising hotels that offer diverse adventures. Each itinerary, crafted by the Conrad Concierge, promises a highly localised activity designed to leave a lasting impact.
Dino Michael, SVP & Global Head of Hilton Luxury Brands, stated, “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected.”
The programme will be available at Conrad properties worldwide, with each hotel localising the concept to reflect its unique cultural context. For instance, Conrad Tokyo offers experiences like the Omakase Coffee Experience and a Samurai Spirit sword-making session, whilst Conrad Bali features activities such as Crystal Sound Healing and a Scenic Cooking Journey.
By offering these tailored experiences, Conrad Hotels & Resorts aims to deepen guests’ connections with their destinations, fostering meaningful travel experiences that prioritise cultural engagement over material acquisitions.
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