UOB has announced a groundbreaking partnership with The MICHELIN Guide Hotels, marking the first time a Singaporean company has collaborated with the prestigious ratings authority on an international level. This partnership will provide UOB customers with exclusive access to top-tier hotels worldwide, as featured in the MICHELIN Guide.
The alliance aims to enhance UOB’s reputation for delivering premium lifestyle privileges in dining, entertainment, and travel. Customers will benefit from curated experiences, including stays at MICHELIN Key hotels, dining at MICHELIN-starred restaurants, and visits to exclusive wineries endorsed by Robert Parker Wine Advocate. Jacquelyn Tan, Head of Group Personal Financial Services at UOB, highlighted the partnership’s significance, stating it aligns with the aspirations of the growing middle-class and affluent consumers in the ASEAN region.
Gwendal Poullennec, International Director of the MICHELIN Guide, expressed enthusiasm for the collaboration, noting it will spotlight exceptional hotels and inspire discerning travellers. The partnership is timely, as a recent report identified ASEAN as a burgeoning travel market, with Singaporean travellers leading in average annual travel spend.
UOB Mastercard holders have shown a 20% year-on-year increase in travel-related spending, reflecting the region’s growing interest in luxury travel. As part of the partnership, UOB customers will receive a one-year Plus membership from The MICHELIN Guide, offering privileges such as room upgrades and dining credits at over 1,000 hotels. The collaboration will be celebrated at the Global MICHELIN Key Selections launch in Paris in October 2025.
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