Bunjang, South Korea’s leading re-commerce platform, is intensifying its efforts in Singapore with a series of localised marketing and community engagement initiatives. This move is part of Bunjang’s broader strategy to expand across Asia, marking the second anniversary of its international platform, Global Bunjang. Singapore has emerged as one of Bunjang’s fastest-growing markets outside Korea, with a 452% increase in local users over the past six months, ranking third globally in sales.
The strategic expansion aims to bridge the cultural demand for Korean secondhand goods with direct access to Korea’s trend-driven market. Bunjang’s CEO, Jaewha Choi, stated, “Singapore represents the perfect intersection of digital savviness, sustainability values, and a deep affinity for Korean culture. Our goal is to make it easy for users in Singapore and beyond to shop directly from Korean sellers and redefine the cross-border re-commerce experience.”
Global Bunjang, launched in July 2023, offers a wide range of categories, including K-pop merchandise, fashion, and collectibles. The platform is powered by advanced AI technology, enabling seamless browsing and purchasing without language barriers. Singapore’s re-commerce market is projected to reach $2.37b this year, driven by a growing consumer focus on sustainability.
Bunjang’s expansion in Singapore is part of a larger plan to strengthen its presence in Asia, with future strategies targeting Hong Kong and Taiwan. The company aims to leverage Singapore’s digital savviness and cultural affinity to further its growth in the region.
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