The Ascott Limited, a lodging business unit of CapitaLand Investment, is accelerating its global expansion with a new multi-typology strategy, adding three new properties in 2025. This brings the Ascott brand’s portfolio to over 80 properties and more than 17,400 units across 43 cities. The latest additions include Ascott Ortigas Manila in the Philippines, Ascott Shenton Way Singapore, and the first Ascott property in Wenzhou, China.
Ascott’s strategy involves diversifying beyond serviced residences to include hotels with MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities and branded residences. This approach aims to cater to a wider range of guests, particularly C-suite executives, by offering a comprehensive suite of high-quality living solutions.
Kevin Goh, CEO of Ascott, highlighted the brand’s ability to adapt to changing market demands. “Ascott’s flex-hybrid operating model, reinforced with a multi-typology brand strategy, allows us to respond dynamically to demand shifts,” he said. This model supports both short and long stays, enhancing operational efficiency and brand loyalty.
The expansion also includes Ascott’s first branded residence, Ascott Residences Batu Ferringhi Penang in Malaysia, set to launch for sale this year. This development will feature 99 residential flats, showcasing refined architectural design.
Ascott’s commitment to enhancing guest experiences is further demonstrated through initiatives like the Ascott Soiree, which integrates arts programming into the guest experience. This strategic expansion positions Ascott to capture growth opportunities and adapt to the evolving travel landscape.
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