The Digital Disruption Chair at ESSEC Business School has launched its inaugural “Digital Disruption Matrix 2025,” a strategic tool assessing the impact of six transformative technologies across 11 industrial sectors. Generative AI emerges as the most disruptive, scoring 89.45 out of 100, nearly twice that of Descriptive AI, which ranks second.
The Matrix, introduced as Singapore strengthens its position as a global tech hub, offers crucial insights for strategic decision-making. It highlights energy availability as a potential bottleneck for technological advancement, emphasising the need for infrastructure development to support the nation’s digital transformation.
According to Jan Ondrus, Professor of Information Systems at ESSEC, “The objective of this annual barometer is to precisely understand the impact of each technology by sector, whilst ensuring comparability between them and from year to year.”
Key findings include the unprecedented growth of Generative AI, which surpasses Blockchain’s peak during the 2021 crypto boom. Descriptive AI remains integral to business processes despite lower media visibility. The automotive sector shows scepticism towards emerging technologies, with 22.7% negative opinions on blockchain.
The Matrix also reveals that the real estate sector is highly enthusiastic about renewable energy, with 91.1% positive opinions, surpassing the energy sector. Meanwhile, 30 to 43% of professionals express neutrality towards quantum computing, indicating uncertainty about its future impact.
The Digital Disruption Matrix will be updated annually, supported by data from Atelier BNP Paribas and SIA, providing a comprehensive view of technological disruptions across the economy.
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