The rise of “kidults”—adults indulging in emotional spending and viral-trends collecting—has typically been associated with Millennials and Gen Z. However, new insights from Carousell, a leading multi-category recommerce marketplace, reveal that older collectors are emerging as key players in Singapore’s booming collectibles scene.
A recent Carousell poll found that 42% of users in the Hobbies & Toys category are aged 41 and above. Within this group, those aged 41–50 form the largest segment, accounting for nearly 30% of all collectors. This demographic is also the second-highest spending group, with 40% reporting annual expenditures exceeding S$1,000—just behind the 26–30-year-olds at 56%.
Among collectors aged 41 and above, 76% have been collecting for over five years, showcasing a strong commitment to the hobby. Interestingly, 14% of this age group started collecting within the past year, indicating a growing interest. Many Gen X collectors integrate collecting into their weekly routines, with nearly half browsing for collectibles at least once a week. Additionally, 47% actively organise and catalogue their collections, often using digital tools.
Figurines and toys are the most popular collectibles across all ages, with LEGO being particularly favoured among older collectors. This blend of modern and nostalgic preferences highlights how older collectors balance traditional interests with contemporary trends.
Carousell’s data from Q1 2025 supports these findings, showing a growing interest in collectibles that span generations. Popular searches include figurines like “Labubu” and “Mofusand”, trading cards such as Pokémon, and toys like LEGO and Jellycat plushies.
As collecting gains popularity, Gen X is not merely participating but actively shaping the scene alongside younger “kidults”. Their passion and willingness to spend add a deeper layer of generational diversity to Singapore’s collecting community.
“`
