Reverie On Hill (ROH), Singapore’s pioneering creator-powered retail concept, has officially opened its doors at Dempsey Hill. This innovative space invites customers to share authentic reviews and content, rewarding them with perks, exclusive discounts, and income opportunities. The concept, launched on 25 July, aims to transform traditional retail by empowering visitors to become creators.
ROH, founded by Gene Kwok of Damnzai, a creative performance agency, is a response to the growing demand for genuine content in marketing. “We kept thinking — there had to be a better way to do creator marketing,” Kwok stated, highlighting the shift from traditional influencer marketing to more authentic, customer-driven content.
Inside the thoughtfully curated space, visitors can explore over 200 products across skincare, wellness, and lifestyle categories. Brands such as Beaund, Desert Free, and Paloma are featured, with some available exclusively at ROH. Each product is equipped with a QR code, allowing shoppers to learn more, post reviews, and even earn commissions through affiliate links.
To celebrate its launch and Singapore’s 60th Birthday, ROH is offering a special SG60 promotion. Customers can enjoy a $60 express facial and receive the full amount back as store credit, available through August and September 2025.
ROH’s membership programme offers escalating benefits, encouraging ongoing engagement. From the Storyteller tier to the exclusive Reverie Black Card, members can enjoy discounts and access to private events. This creator-first approach aims to foster a community of tastemakers who drive the retail experience forward.
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