Newsflash Asia – Breaking Stories, Smarter and Faster

Today Free Charge

Join the Community

Singapore banks leverage AI for enhanced customer experience

Newsflash Asia

- May 5, 2025

Singapore’s banks are increasingly adopting artificial intelligence (AI) to transform customer experiences, according to SS&C Blue Prism. The move aims to meet rising consumer expectations for seamless, personalised, and cost-effective services. James Lucas, Vice President of Sales at SS&C Blue Prism for the ASEAN and Greater China Region, highlighted the growing demand for real-time solutions and meaningful engagement, particularly among younger generations accustomed to digital-first experiences.

A study by Forrester Consulting, commissioned by SS&C Blue Prism, revealed a 5.4% compound annual growth rate (CAGR) in incremental profit over three years for companies implementing automation solutions. This marks a shift from 2017, where 92% of automation value was realised through cost savings. Now, 73% of the value is captured as incremental profit, indicating that intelligent automation is not just a cost-saver but a growth driver.

AI technologies such as generative AI, machine learning, and advanced analytics are enhancing customer experiences by improving efficiency and adding a personal touch. Lucas noted that self-service AI solutions allow trained advisers to focus on complex interactions, thereby increasing customer satisfaction through speed and accuracy.

UOB serves as a prime example, having implemented digital banking initiatives that process mortgage applications 30% faster. Similarly, Spanish bank ABANCA achieved a 60% faster response time for customer enquiries using SS&C Blue Prism’s tools.

Lucas emphasised the need for finance leaders to embrace AI-driven automation to reclaim market share from FinTech companies. “Organisations delaying AI adoption risk being outpaced in customer satisfaction and operational efficiency,” he concluded.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
[the_ad id="889990"]
[the_ad id="889991"]
[the_ad id="889992"]
[the_ad id="889977"]
[the_ad id="889994"]
[the_ad id="889993"]

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2298

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2302

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2308

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2312

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2316

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2320

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2325

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2329

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2334