Skechers has launched Luna, an AI-powered retail assistant, at its newly opened store in Punggol Coast Mall, Singapore. Developed by We Are Social Singapore, Luna offers customers personalised style advice and product recommendations through an interactive kiosk in-store or via Telegram. This innovative feature marks a significant step in integrating technology into the retail experience.
Luna utilises real-time data from customer interactions to act as a personal stylist, suggesting outfits based on current attire or preferences. This month-long activation not only celebrates the store’s opening but also showcases the potential of AI in transforming shopping experiences. “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA,” said Irene Lee, senior general manager of Skechers Singapore.
The AI assistant is designed to provide seamless online and offline shopping experiences, enhancing convenience and personalisation. Manolis Perrakis, innovation director at We Are Social Singapore, highlighted the role of AI in creating dynamic, two-way conversations between brands and customers. “Luna is an additional touchpoint for Skechers to complement its innovative retail experience,” he stated.
The activation will be available for a limited time at the Punggol Coast Mall store, offering a glimpse into the future of retail where AI agents enhance customer engagement and satisfaction. Shoppers can also interact with Luna via Telegram, further bridging the gap between digital and physical retail environments.
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