Standard Chartered Bank’s recent “Million Reasons to be Happier” campaign has achieved remarkable success, marking the highest-ever client participation in a spend and win promotion. The campaign, which ran from 8 November 2024 to 28 February 2025, resulted in a 15% increase in credit card spending and a 20% rise in deposit balances amongst participating clients, compared to the previous quarter.
The campaign’s success highlights Standard Chartered’s position as a preferred wealth manager, aligning with its strategy to expand its affluent business. Grace Chan, Managing Director of Personal Banking & Credit Cards and Personal Loans in Singapore, noted, “The increased engagement we have observed reflects a step in the right direction as we continue to accelerate our affluent business.”
The campaign offered clients multiple ways to participate, including loans, deposits, and digital banking transactions, with the chance to win a Porsche Taycan. Irving Scott Henson, a 48-year-old gym owner and long-time client, won the car. He expressed his excitement, saying, “I truly appreciate Standard Chartered for not only making banking so convenient but running such exciting promotions too.”
The campaign was supported by a comprehensive marketing strategy, focusing primarily on digital platforms. A brand tracker report by Kantar indicated a 14% increase in Unaided Brand Awareness and Consideration, and a 16% rise in Wealth Management Association metrics.
Standard Chartered plans to continue this momentum with future campaigns, aiming to provide clients with more rewarding banking experiences.
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