Jumio’s latest 2025 Online Identity Study highlights a significant shift in digital identity protection expectations among students worldwide. As digital platforms become more integral to education, students are increasingly aware of the risks posed by AI-generated scams. The study found that 70% of students globally, and 56% in Singapore, use AI to create or modify images, making them particularly vulnerable to fraud.
In Singapore, 66% of students are confident in identifying deepfakes, with 56% having encountered one in the past six months. This heightened awareness has led to a demand for stronger identity verification measures. Notably, 44% of Singaporean students feel safer using biometric verification over traditional passwords, surpassing other occupational groups.
The study suggests that educational institutions have a unique opportunity to lead in implementing privacy-first identity intelligence. Bala Kumar, Jumio’s chief product and technology officer, stated, “Students understand both the power and the risks of AI, which makes them far more open to new safeguards like biometric verification.”
Globally, students are setting new standards for digital trust, with 42% expressing greater trust in banks that use biometric verification. Additionally, 40% believe government agencies should be responsible for preventing AI-powered fraud, whilst 24% are concerned about organisations misusing identity data.
Joe Kaufmann, Jumio’s global head of privacy, emphasised the importance of adopting technologies that prioritise data protection, stating, “Enterprises that want to earn and keep the trust of students must adopt technologies that prioritise data protection by design.”
The study surveyed 8,001 adults across the US, UK, Singapore, and Mexico, providing valuable insights into the evolving landscape of digital identity protection.
“`
