Stellar Lifestyle, the business arm of SMRT, has teamed up with Japan’s JR East Group to launch Stellarate 3.0, a tech accelerator programme aimed at transforming retail and advertising within train stations. The initiative, in collaboration with Singapore Management University, seeks innovative solutions that enhance commuter experiences and operational productivity. The programme offers over $95,000 (S$130,000) in grants, with winners gaining access to the Japanese market through JRE Ventures and support from UOB for business growth.
The accelerator is designed to foster tech-enabled ideas that reimagine advertising, retail, and food and beverage (F&B) concepts in transit environments. Tony Heng, President of Stellar Lifestyle, highlighted the programme’s role in “unlocking new value across the retail and media ecosystems” and supporting small and medium enterprises (SMEs) through open innovation.
Participants will benefit from waived fees for financing support from UOB, networking opportunities, and digital transformation advice. Additionally, the partnership with Singapore Management University’s Institute of Innovation and Entrepreneurship provides successful start-ups with incubation space and mentorship.
Since its inception, Stellarate has attracted over 150 start-up ideas, demonstrating the potential of early innovation. UNISTOP, a previous winner, has expanded its vending machine operations and is eyeing international markets.
Applications for Stellarate 3.0 are open until 30 June 2025, with a $80 (S$109) submission fee refundable to winners. The programme seeks solutions that leverage real-time data and technology to drive sales and enhance operational efficiency in the transit network.
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