Anytime Fitness Asia has launched its largest-ever regional brand campaign, “Train For Your Life,” spanning eight markets including Singapore, Malaysia, and the Philippines. This initiative follows a consumer study involving nearly 9,000 participants, which revealed a shift in fitness priorities towards better sleep and mental wellbeing, with 61% and 49% of respondents respectively prioritising these over traditional goals like weight management. Despite 60% recognising exercise as crucial, only 14% use commercial gyms, opting instead for daily activities and home workouts.
The campaign aims to redefine Anytime Fitness as a lifelong partner in health, not just a gym. It introduces the Smart Coaching Ecosystem, an app-powered experience integrating training, nutrition, and recovery. Johannes Raadsma, President and Co-Founder of Inspire Brands Asia (IBA), stated, “Our mission has always been to support our members not just in their workouts but in living a healthier, more confident life.”
With nearly 500 clubs in Southeast Asia and 5,600 globally, Anytime Fitness continues to lead with its community focus and innovative approach. IBA Group CEO Luke Guanlao emphasised, “We don’t push perfection—we support progress.” The campaign underscores Anytime Fitness’s commitment to inclusivity, offering 24-hour access and global reciprocity from day one.
As the largest fitness network in the region, Anytime Fitness is poised to further its impact, supporting members through every life stage with a holistic approach to health and wellbeing.
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