Digital travel platform Agoda has unveiled its SG60 Celebration Campaign, aiming to enhance tourism in Singapore as the nation commemorates its 60th year of independence. The campaign, running from 1 August to 15 August 2025, offers up to 20% discounts on travel bookings, both inbound and outbound, capitalising on the rising interest from regional and long-haul travellers.
The initiative aligns with Singapore’s year-long diamond jubilee celebrations and involves partnerships with major hospitality groups like Resorts World Sentosa and Furama Hotels International, as well as airlines such as Singapore Airlines, Malaysia Airlines, and Firefly. Andrew Smith, Senior Vice President of Supply at Agoda, highlighted the campaign’s significance, stating, “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative data-driven campaigns to showcase the city’s unique appeal to global travellers during the nation’s 60th year of independence.”
Agoda’s data from April to June indicates a surge in interest from key Asian markets, with Thailand showing a 10% increase in searches. Long-haul markets such as Austria, Spain, and Denmark also recorded year-on-year growth, underscoring Singapore’s expanding global profile. Mathew Chan, Regional Director of Revenue at Furama Hotels International, expressed enthusiasm about the collaboration, saying, “This collaboration allows us to connect with both new and returning guests from around the world.”
As Singaporeans explore over 100 countries, China has seen a 40% increase in searches, with Malaysia, Japan, and Indonesia remaining top destinations. Agoda continues to support millions of travellers with its extensive network and strategic partnerships, enhancing visibility and bookings for hotels globally.
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