Worldpay, a leader in payment technology, has joined forces with Trulioo, a global digital identity platform, to introduce new safeguards for AI-powered agent-led commerce. This collaboration aims to enhance trust, consent, and accountability in the rapidly evolving landscape of digital payments driven by artificial intelligence.
As AI agents increasingly facilitate consumer shopping, verifying agent identities and securing clear shopper consent are crucial to maintaining trust, preventing fraud, and complying with regulatory requirements. Worldpay and Trulioo will innovate to provide advanced tools ensuring merchants, payment providers, and consumers can trust agent-based transactions.
Cindy Turner, chief product officer at Worldpay, stated, “Innovation in payments must always be grounded in integrity and trust. By partnering with Trulioo, we’re delivering the trust infrastructure our ecosystem needs and empowering businesses and consumers to embrace AI-powered commerce with confidence, knowing that safety and transparency are at the heart of every transaction.”
Central to this initiative is the Know Your Agent (KYA) framework, powered by a Digital Agent Passport. This credential bundle will allow merchants to assess the legitimacy and authorisation of AI agents, ensuring they act with proper consent. The framework provides guidelines for verifying developer identity, code integrity, and user consent in real time.
Vicky Bindra, CEO at Trulioo, emphasised, “Agentic commerce has significant potential, but it can only scale with trust built in from the start. With Worldpay, we’re laying the foundation for a more secure and accountable digital ecosystem.”
The partnership promises to unlock new experiences for merchants and platforms, such as smarter checkout flows and real-time fraud detection, whilst maintaining safety and visibility. This approach aims to reduce fraud, improve checkout conversion, and ensure AI assistants operate with proper permission, benefiting the entire commerce ecosystem.
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