Digital travel platform Agoda has introduced its Content Enhancement Tool, leveraging Machine Learning and Artificial Intelligence to enhance the quality of images for over 6 million accommodation options on its platform. This innovation aims to provide travellers with clearer and more informative visuals, thereby improving their booking experience.
The tool automatically processes millions of images, enhancing their resolution, removing duplicates, and improving image tags. It ranks images based on clarity and relevance whilst maintaining authenticity, offering a true-to-life representation of properties. Idan Zalzberg, Agoda’s Chief Technology Officer, stated, “A good picture can say more than a thousand words. Photos are essential to building trust when booking travel.”
Initial results indicate that users are engaging more with the enhanced images, spending more time browsing listings and checking room details. Zalzberg added, “This is about giving users additional confidence. When you know what to expect, you book with more peace of mind and less hesitation.”
Agoda’s platform offers a wide array of travel options, including over 6 million holiday properties, 130,000 flight routes, and 300,000 activities. The new tool is part of Agoda’s ongoing efforts to leverage technology to improve the travel booking process. As the platform continues to evolve, travellers can expect even more seamless and informed booking experiences.
“`
