Naumi Hotels, a Singapore-based boutique hotel group, has opened its first property in the Middle East with the acquisition of a 237-room hotel in Barsha Heights, Dubai. The hotel, now operational, was acquired by Naumi Group and advised by SunStar Capital, a wealth management firm founded by Executive Chairman Surya Jhunjhnuwala. The property is managed by Naumi Hotels under the leadership of Group CEO Gaurang Jhunjhnuwala.
The expansion into Dubai is a strategic move for Naumi Hotels, known for its bold spaces and unscripted service. Gaurang Jhunjhnuwala stated, “Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step.” He highlighted Dubai as a hub of innovation and a key player in the region’s hospitality market.
Naumi Hotels, established in Singapore in 2007, has developed a diverse portfolio with properties in Singapore, New Zealand, Australia, and now the UAE. Each location is characterised by unique design and personalised service, aiming to redefine the modern traveller’s experience.
The Dubai property is conveniently located near Dubai Internet City Metro, Mall of the Emirates, and The Palm. It will undergo a transformation to introduce a new visual identity, featuring whimsical spaces and imaginative experiences. The hotel offers 237 rooms and suites, two restaurants, a spa, a rooftop pool, a fitness centre, and meeting facilities.
Paul Stocker, Group Chief Operating Officer, remarked, “In Dubai, we’ve found the ideal canvas to express our playful sophistication and bring unexpected moments to life.” This launch marks the beginning of Naumi Hotels’ broader expansion strategy across the Middle East.
