The National Volunteer and Philanthropy Centre (NVPC) has launched the Great Singapore Give (GSG) 2025, a three-month nationwide campaign to encourage giving and volunteerism. Running from 1 October to 31 December 2025, the initiative aims to surpass the $30.6m (S$42m) raised in the same period last year and sign up 10,000 volunteers. This year’s campaign, themed “Everyone Can Give,” seeks to foster a ‘we first’ society by involving over 200 organisations across various sectors.
The launch event, held at the newly renovated Temasek Shophouse, was attended by more than 150 representatives from the National Council of Social Service, charities, and corporate partners. Tony Soh, CEO of NVPC, highlighted the campaign’s goal to make giving a part of everyday life, stating, “The Great Singapore Give is a time where Singaporeans can come together to express and celebrate generosity in all forms.”
The campaign will feature over 200 digital and physical activations, including events like the Sinaran Hati Livestream Show and the Community Chest Christmas Light Up 2025. SGSHARE, the national regular giving programme, will be central to the campaign, with enhanced features on giving.sg to facilitate participation.
Corporate sponsors such as ABR Holdings, IHH Healthcare Singapore, and UOB are supporting the campaign to boost public engagement. The SG Cares Giving Week, from 1 to 7 December, will serve as the campaign’s pinnacle, spotlighting volunteer centres and heartwarming stories of giving.
NVPC aims to extend the momentum of the campaign beyond SG60, forging new partnerships to sustain giving initiatives into 2026 and beyond.
