Digital travel platform Agoda and Japanese global payments brand JCB International have announced a strategic three-year partnership, effective from April 2026 to March 2029. This collaboration, revealed at the 18th JCB World Conference in Singapore, aims to enhance travel and payment experiences for millions of customers across Asia.
The partnership will leverage data-driven insights to attract new customers and optimise marketing strategies, focusing on inbound travellers to Japan. JCB cardmembers will enjoy exclusive discounts and special offers on Agoda in key markets, including Taiwan, China, Hong Kong, the Philippines, South Korea, Indonesia, Thailand, Vietnam, and India. Joint promotions are already live, offering up to 12% additional discounts on hotel bookings through dedicated Agoda pages.
Damien Pfirsch, Chief Commercial Officer at Agoda, highlighted the partnership’s potential: “This partnership is a testament to the trust we’ve built and our shared vision to strengthen inbound travel to Japan and expand opportunities for travellers in the region.”
Masaki Yokawa, President and CEO of JCB International, expressed enthusiasm for the collaboration, stating, “We endeavour to make every step of the travel and shopping experience smoother and more rewarding for our cardmembers across the region.”
The partnership aims to meet the evolving needs of Asian travellers, particularly as intra-Asia travel grows alongside the region’s rising middle class. By offering greater convenience and value, Agoda and JCB continue to contribute to Japan’s appeal as a top inbound destination and support innovation within the travel and payments industry.
