Pan Pacific Hotels Group (PPHG) has announced the appointment of Celine Du as its new Chief Commercial and Marketing Officer, effective from 1 November 2025. With over 30 years of experience in the luxury hotel sector, Du is set to lead the commercial strategy and performance for PPHG’s brands, including Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL, aiming to maximise revenue and growth.
Du’s role will encompass overseeing channel management, loyalty programmes, and global partnerships to boost the Group’s commercial reach. Her extensive background in driving revenue growth and brand equity will be pivotal as PPHG seeks to expand its international presence and strengthen its brand identity.
CEO of PPHG, Choe Peng Sum, praised Du’s leadership, stating, “Celine is an exceptional leader with a proven track record in shaping innovative, data-driven commercial strategies that have consistently delivered strong results.” He emphasised her ability to unite global teams and her focus on talent management and development.
Du’s appointment coincides with a transformative period for PPHG, following the rebranding of its core brands and a renewed focus on commercial excellence. She will play a crucial role in advancing the Group’s global brand positioning and ensuring its brands resonate with modern travellers.
Expressing her enthusiasm, Du stated, “I am honoured to join Pan Pacific Hotels Group at such an exciting stage in its growth journey,” highlighting the Group’s commitment to innovation and hospitality.
