SDAI Limited has announced a strategic partnership with Hubei Qiai Group to expand the mugwort industry in Southeast Asia. The collaboration, unveiled at a press conference in Singapore on 18 January 2026, aims to transform traditional mugwort heritage into modern health solutions through a joint venture, QCM Holdings Pte. Ltd.
The partnership seeks to establish a holistic health ecosystem by integrating Hubei Qiai’s industrial strengths with SDAI’s regional expertise. This venture will offer a portfolio of over 300 products and aims to create a scalable health ecosystem. The initiative is supported by the establishment of the Qi Ai International Operation Centre, International Mugwort Training Centre, and Mugwort R&D Centre in Singapore.
Jim Rogers, Director of SDAI, highlighted the global relevance of Eastern wellness practices, whilst Professor Brian Kennedy discussed the scientific potential of mugwort. Wang Zhen, Chairman of Hubei Qiai, emphasised the importance of a standardised business model for global commercialisation.
The event also saw the signing of Letters of Intent with over 20 health management organisations from nine countries, including Singapore, Malaysia, and Japan. This move is expected to connect with more than 100 health and wellness centres across the region.
Madam Hao Dongting, Executive Chairperson of SDAI, stated, “Our partnership with Hubei Qiai is founded on a strong alignment of vision and values. We aim to transform centuries-old mugwort heritage into accessible, modern health solutions.”
The collaboration is poised to reshape Southeast Asia’s health landscape by integrating biotechnology with traditional wellness practices, offering sustainable health solutions for the region.
