HDFX Pte. Ltd., a Singapore-based marketing and events agency, has unveiled the latest version of its Discovery E-Trail game, a GPS-enabled interactive platform designed to enhance community engagement. Initially developed during the COVID-19 pandemic, the platform was launched as part of the Braddell Heights 50 celebrations, marking the constituency’s 50th anniversary.
The Discovery E-Trail game integrates gamification, GPS technology, and experiential design to create self-guided, location-based journeys. This evolution allows users to explore spaces and stories in an engaging manner, transforming neighbourhoods into interactive experiences. The platform’s launch was officiated by prominent figures including Speaker of Parliament Seah Kian Peng and Acting Minister for Home Affairs Muhammad Faishal Ibrahim.
Founder and Managing Director of HDFX, Miki Hay, highlighted the platform’s origins and future potential: “We first started building these engagement games during COVID, when people couldn’t meet but still needed connection. Over time, the platform grew into something much more powerful.” Hay emphasised the platform’s ability to foster interaction and shared experiences, noting its potential applications in tourism and workplace engagement.
The Discovery E-Trail’s modular structure allows for customisation across various sectors, including corporate team-building, wellness programmes, and cultural tourism. Its adaptability positions it as a versatile tool for enhancing engagement through technology-driven storytelling. As part of the Braddell Heights 50 celebrations, the platform offers a digital layer to the neighbourhood’s heritage, allowing participants to engage with local history at their own pace throughout 2026.
