The Singapore Tourism Board (STB) and Ant International have renewed their strategic partnership to bolster Singapore’s tourism sector through digital innovation. This collaboration, which began in 2018, will leverage Ant International’s Alipay+ platform to enhance seamless digital experiences for global travellers and unlock new growth opportunities for local businesses.
The renewed partnership focuses on three key areas: amplifying Singapore’s destination appeal through joint marketing initiatives, advancing digital tourism with secure mobile payments, and strengthening the local travel ecosystem by using data insights to understand traveller behaviours. A campaign featuring Chinese actor Dylan Wang is set to promote Singapore during the Chinese New Year period.
In 2025, the partnership led to record spending via Alipay+ across Singapore’s tourism sector, with transactions increasing by 36% year-on-year. Spending through SGQR codes nearly tripled, benefiting small and medium-sized enterprises (SMEs). Asian travellers, particularly from Mainland China, Malaysia, and South Korea, continue to drive Singapore’s tourism industry.
Peng Yang, CEO of Ant International, highlighted the collaboration’s role in setting a benchmark for innovation and public-private partnerships in tourism. The partnership also aims to enhance Singapore’s global leadership in travel innovation by leveraging data capabilities to forecast trends and improve visitor experiences.
Looking ahead, STB and Alipay+ plan to roll out marketing campaigns featuring global celebrities to further promote Singapore’s attractions and digital connectivity, aiming to inspire visits and increase tourism spending.
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