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ACM, CHAGEE, and STB launch immersive tea showcase

The Asian Civilisations Museum (ACM), in collaboration with international tea brand CHAGEE and the Singapore Tourism Board (STB), has unveiled Garden of Senses: A Tea Reverie, an immersive exhibition that delves into the cultural significance of tea. Running from 28 January to 7 June 2026, the showcase invites visitors to explore tea beyond taste and smell, engaging all senses to highlight tea’s role as a human ritual.

This collaboration marks ACM’s first partnership with a global lifestyle brand, aiming to reimagine tea heritage by integrating traditional museum collections with contemporary practices. Clement Onn, Director of ACM and Peranakan Museum, stated, “Through this partnership with CHAGEE and the Singapore Tourism Board, we have the exciting opportunity to reimagine the experience of tea heritage.”

The exhibition features contributions from local creatives, including Ashley Yeo and Alecia Neo, who offer contemporary interpretations of tea. Yeo’s work evokes the essence of tea leaves, whilst Neo’s Symphony of Tea combines sound and visual elements to explore tea’s symphonic experience.

CHAGEE CEO Lawrence Wen emphasised tea’s role as a cultural connector, saying, “At CHAGEE, we see tea as something deeply human – found in shared moments, conversations, and everyday life.”

The exhibition also includes a CHAGEE pop-up by the Singapore River, offering exclusive merchandise and beverages. Tickets are available for S$25 for tourists and S$12 for Singaporeans and PRs, providing access to all museum exhibitions.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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