Singaporeans are increasingly embracing AI technology, with a new Adobe survey revealing that 37% of the population now regularly uses AI assistants. The study, conducted in March 2025, highlights a shift towards agentic AI—systems capable of autonomous decision-making and task execution. This evolution is reshaping consumer habits in areas such as online shopping, travel planning, and personal finance.
The survey, which involved over 500 respondents, found that 78% of Singaporeans are turning to AI instead of traditional search methods. Furthermore, 54% plan to use AI for online shopping by 2025. Shashank Sharma, Senior Director of Digital Experience for Southeast Asia and Korea at Adobe, noted, “Singapore is at the forefront of the agentic AI revolution in Southeast Asia.”
Agentic AI is not only transforming consumer behaviour but also workplace practices. Six in 10 AI users have applied the technology at work, with nearly 30% using it daily. Adobe’s initiatives, such as the AI Assistant in Adobe Acrobat, aim to enhance productivity by enabling users to create custom agents for tasks like document analysis and research.
The report also indicates a strong interest in AI-driven experiences, with 91% of Singaporeans drawn to applications that complete tasks autonomously. Sharma emphasised the potential for businesses to leverage AI-powered touchpoints, stating, “This represents both an opportunity and an imperative to reimagine how they engage with customers.”
As AI continues to evolve, its integration into daily life is expected to deepen, offering new opportunities for both consumers and businesses in Singapore.
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