Digital travel platform and Singapore-headquartered Agoda has launched a new Content Enhancement Tool that leverages artificial intelligence (AI) and machine learning (ML) to enhance the quality of images on its platform. This tool, now operational, aims to provide travellers with clearer and more relevant visuals of over 6 million accommodation options, ranging from boutique hotels in Bangkok to beachfront villas in Bali.
The tool automatically upgrades millions of images by identifying and enhancing low-resolution photos, removing duplicates, and improving image tags. It also ranks images based on clarity and relevance whilst maintaining authenticity. Idan Zalzberg, Agoda’s Chief Technology Officer, stated, “A good picture can say more than a thousand words. Photos are essential to building trust when booking travel.”
The introduction of this tool has already shown positive results, with users spending more time browsing listings and checking room details after interacting with the enhanced visuals. Zalzberg added, “When you know what to expect, you book with more peace of mind and less hesitation.”
Agoda’s platform offers not only accommodation but also 130,000 flight routes and 300,000 activities, all accessible via its website or mobile app. This enhancement is part of Agoda’s ongoing efforts to improve user experience and increase booking confidence.
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