Singapore-headquartered Agoda, the digital travel platform, has renewed its partnership with Indonesia’s Ministry of Tourism to enhance travel growth in the region. This collaboration, formalised through a new memorandum of understanding (MOU), aims to increase both international and domestic visitors by leveraging Agoda’s advanced technology in line with Indonesia’s Tourism 4.0 vision. This initiative encourages the integration of digital technologies and innovative strategies within the tourism sector.
The partnership outlines several joint initiatives over the next three years, including targeted marketing campaigns, the promotion of sustainable tourism practices, and the development of digital skills for young tourism professionals in Indonesia. As part of this effort, Agoda hosted its first Agoda Academy workshop at the Bandung Tourism Polytechnic, offering students insights into digital tourism skills and operational case studies.
Gede Gunawan, Senior Country Director at Agoda, expressed enthusiasm for the renewed collaboration, stating, “By renewing our collaboration, we’re also excited to support the Ministry’s vision on Tourism 4.0 with Agoda’s expertise in digital solutions.” Chief Secretary Bayu Aji of the Ministry of Tourism echoed this sentiment, highlighting the partnership’s role in strengthening Indonesia’s position as a sustainable tourism destination and preparing the workforce for future challenges.
The previous MOU saw Agoda launch several campaigns in collaboration with the Ministry’s Wonderful Indonesia initiative, promoting sustainable tourism practices and leveraging influencers to amplify tourist destinations. With access to Agoda’s extensive network of accommodations, flights, and activities, the Ministry of Tourism is well-positioned to ensure robust and responsible growth in Indonesia’s tourism sector.
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