Solo travel is gaining momentum across Asia, with a 16% increase in accommodation searches in 2025 compared to the previous year, according to digital travel platform Agoda. This trend highlights a growing preference for independent travel experiences, with major cities like Tokyo, Bangkok, Seoul, Osaka, and Kuala Lumpur emerging as the top destinations for solo travellers.
The rise in solo travel is particularly notable among travellers from Japan, South Korea, Thailand, Indonesia, and Taiwan. Japanese travellers lead in numbers, but Indonesians have shown the most significant growth in interest, with a 72% increase in searches. Thai travellers also exhibit a strong interest, with a 37% rise. This shift reflects a broader trend of individuals seeking personal discovery and cultural immersion.
Jay Lee, Regional Director North Asia at Agoda, noted, “The rise in solo travel across Asia has become a defining trend in 2025 that reflects a growing desire for personal discovery and meaningful cultural immersion.” Agoda supports these journeys by offering a wide array of options tailored to solo travellers, ensuring memorable experiences.
Agoda provides access to over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all available for booking through its mobile app and website. As solo travel continues to rise, Agoda remains committed to facilitating these adventures with its extensive offerings.
