Singapore-headquartered digital travel platform Agoda has announced the five most booked Asian destinations for the first half of 2025, based on booking data from 1 January to 30 June. The list is topped by Tokyo, followed by Bangkok, Osaka, Seoul, and Kuala Lumpur, highlighting the continued appeal of these vibrant cities.
Agoda’s findings underscore the enduring allure of urban exploration, with travellers drawn to Asia’s iconic cities for their unique blend of culture, cuisine, and experiences. Andrew Smith, Senior Vice President of Supply at Agoda, remarked, “Asia’s cities have a timeless appeal that keeps travellers coming back year after year. Whether it’s the culinary adventures in Bangkok, the cultural treasures of Tokyo, or the urban buzz of Seoul, Agoda is here to make exploring these incredible destinations seamless and affordable.”
The popularity of these cities reflects their ability to offer diverse attractions, from shopping and nightlife to historical landmarks and food adventures. Agoda supports travellers with an extensive inventory of over 6 million holiday properties, 130,000 flight routes, and 300,000 activities, making it easier to plan trips to these sought-after destinations.
For those looking to explore these top cities, Agoda provides a platform to book accommodations and activities, ensuring a comprehensive travel experience. The company, headquartered in Singapore, is part of Booking Holdings and employs over 7,000 staff across 27 markets.
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