Agoda’s 20th Birthday Sale campaign has resulted in a remarkable surge in bookings, with participating partners experiencing an increase of over 70% on the first day alone. The campaign, which ran from 7 to 21 May 2025, offered travellers exclusive deals of up to 70% on accommodations, flights, and activities, whilst also providing enhanced visibility and marketing support to partners.
The initiative generated more than 470 million impressions across global marketing channels, including social media, digital advertisements, and influencer engagement. Nearly 35,000 partners, including airlines, accommodation providers, and strategic partners, participated in the campaign. Andrew Smith, Senior Vice President of Supply at Agoda, noted, “On just the first day, participating partners saw promotion bookings increasing by over 70%, and that strong momentum carried through the entire 15 days.”
The campaign’s success was further amplified by the involvement of over 30 airline partners, more than 34,700 accommodation partners, and over 100 activity providers. Strategic partners included eCommerce platforms like ShopBack, digital payment platforms such as Visa, and financial institutions like HSBC. Anon Khongsirikhunt, General Manager of Grande Centre Point Hotel Ratchadamri, praised the campaign, stating, “This campaign really drove strong demand and visibility for us.”
Pinyot Pibulsonggram, Vice President of Sales at Thai Vietjet, also highlighted the campaign’s impact, saying, “Agoda’s ability to create integrated cross-vertical promotions helped us expand our reach and connect with high-intent travellers.” Joel Leong, Co-Founder of ShopBack, added, “This collaboration is a testament to the power of strategic partnerships in creating win-win outcomes for both our customers and our brands.”
Agoda’s campaign not only demonstrated its ability to connect partner offerings with traveller demand but also underscored the effectiveness of strategic partnerships in driving success.
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