Kaspersky’s latest annual report highlights a significant increase in children’s interest in AI-powered chatbots, accounting for over 7.5% of all search queries from May 2024 to April 2025. This marks more than a doubling from the previous year’s 3.19%. The report, released to coincide with International Children’s Day, also notes the viral rise of Italian brainrot memes and the growing popularity of the rhythm-based game Sprunki.
The most common online activity among kids was searching on Google for streaming platforms — almost 18% of all queries were related to watching videos.
Unsurprisingly, YouTube remains the clear favourite Android app in Singapore, with the proportion of time spent on the platform standing at 22.19%. WhatsApp rose to second place with 21.35%, overtaking TikTok (13.14%), while Facebook continued to decline.
Kaspersky’s findings also reveal that AI tools are becoming integrated into children’s digital lives, with platforms like Character.AI gaining traction. However, the report warns of potential risks associated with AI chatbots, such as exposure to inappropriate content due to user-generated material and lack of strict moderation.
Anna Larkina, a privacy expert at Kaspersky, emphasises the importance of parental involvement: “When parents take time to understand what their children are watching, playing or searching for, it opens the door to meaningful conversations — and helps build safer, more trusting digital habits.”
To ensure a safe digital environment, Kaspersky recommends open communication about online risks, securing gaming experiences with trusted solutions, and using digital parenting apps like Kaspersky Safe Kids. The full report is available on Kaspersky’s website, providing further insights into the digital trends shaping children’s online activities.
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