Alpha Augmented Services, a leader in software-driven supply chain optimisation, has announced a strategic partnership with a local firm in Shenzhen, China, marking a significant step in its global expansion strategy. This move not only establishes a foothold in China’s third-largest city but also strengthens its operations in Hong Kong and Singapore.
CEO and Co-Founder Massimo Rossetti highlighted Shenzhen’s importance as a logistics hub, home to major corporations like Foxconn and Huawei. “Transport optimisation is a significant competitive advantage,” he stated, emphasising the city’s role in global trade.
The partnership completes Alpha Augmented Services’ global footprint, enabling 24/7 customer support across all time zones. With offices in China, Singapore, Vietnam, India, Bahrain, Dubai, Europe, and the US, the company offers tailored, region-specific solutions. CTO and CIO Laurin Paech noted, “Global logistics never sleeps. Our global network enables us to provide local service teams in native languages.”
The collaboration is expected to accelerate business development in Asia, leveraging the Chinese partner’s network of high-level contacts. Rossetti added, “Our strategy is global, our SaaS solution is global—so of course our presence must be global as well.”
Founded in 2020, Alpha Augmented Services uses AI and machine learning to optimise supply chains, achieving cost savings and CO₂ reductions of up to 20%. The company aims to further expand its network in Asia, a key growth region, to meet increasing demand from its international clientele.
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