Amadeus, a leader in travel technology solutions, has been selected by Corporate Information Travel Sdn Bhd (CIT) in Malaysia to spearhead its digital transformation. CIT will transition to the Amadeus Travel Platform, aiming to enhance its air content and modernise its technological capabilities. This move is part of CIT’s strategy to build a scalable system that supports business growth and operational efficiency.
CIT’s Managing Director, Thaddeus Foo, expressed confidence in the partnership, stating, “We are confident that Amadeus will help us deliver on our digital transformation vision. We want our consultants to spend less time on repetitive tasks so they have more time to prioritise customer service and company values.” The collaboration will also enable CIT to offer a more client-oriented website with modern content, including New Distribution Capability (NDC), ensuring its competitiveness in the digital retail space.
Ramona Bohwongprasert, Senior Vice President of Southeast Asia Inside Sales and Startups at Amadeus, highlighted the significance of the partnership, saying, “This deal demonstrates the strength of Amadeus’ holistic travel technology offering beyond content, including digital retailing, automation, productivity, and back-office solutions.”
Established in 1985 and based in Kuala Lumpur, CIT has been a pioneer in business travel management, recently celebrating its 40th anniversary. The company provides airline reservations and ticketing services, offering competitive airfares from over 130 airlines worldwide. This partnership with Amadeus marks a significant step in CIT’s journey to future-proof and scale its business in the evolving travel industry.
