Leading analytics firm Adjust has unveiled its Mobile App Trends 2026 report, showcasing a 10% year-over-year increase in global app installs in 2025, with sessions rising by 7%. The Asia-Pacific (APAC) region was pivotal in this surge, with e-commerce app installs climbing 7% and finance app installs up 5%.
The report underscores the growing importance of multi-platform user journeys, predicting that integrated analytics and AI-driven optimisation will be essential for marketers in 2026. Tiahn Wetzler, Adjust’s director of marketing, emphasised the need to capture user journeys across various platforms, stating, “It’s no longer sufficient to view users in device silos when we know that conversion is influenced by multiple touchpoints.”
APAC finance apps saw a remarkable 50% increase in sessions, reflecting a deeper user engagement and the increasing reliance on banking and payment apps. Globally, finance app sessions rose 21% year-over-year. The report also noted that global ATT opt-in rates among iOS users increased to 38% in Q1 2026, with gaming leading at 39%.
April Tayson, Regional Vice President for INSEAU at Adjust, highlighted the thriving mobile usage in APAC, stating, “These trends provide critical direction for brands shaping their strategies for the year ahead.”
The report further explores AI’s evolution from a strategic tool to core infrastructure, aiding in data analysis, audience segmentation, and real-time experience adaptation. As mobile becomes integral to daily life, these insights are crucial for marketers aiming to drive growth and deliver personalised experiences.
