Banyan Group has unveiled its latest residential brand, Bellaguna, aimed at modern global homeowners seeking a refined living experience. The brand’s inaugural project, Bellaguna Lake Residences Lotus, is located at the iconic Laguna Phuket, offering contemporary lakeside condominiums. This new venture is part of Banyan Group’s strategy to expand its standalone premium residences, which are managed independently from hotel inventory, providing residents with a private yet luxurious lifestyle.
Bellaguna, a name combining “Bella” for beauty and “Laguna” for the renowned resort destination, represents elegance and purposeful living. Stuart Reading, Managing Director of Banyan Group Residences, stated, “Bellaguna marks a new chapter in our evolution—offering refined homes that answer the needs of today’s international lifestyles whilst maintaining the service standards Banyan Group is known for.”
The Bellaguna Lake Residences Lotus project features five buildings inspired by modern yachts, offering panoramic views and luxurious interiors. Residents can choose from one- to three-bedroom condominiums and penthouses with private rooftop pools. Additional amenities include landscaped gardens, a boardwalk, and access to Laguna Phuket’s shuttle ferries.
Ownership benefits include complimentary property management, discounts on education and healthcare, and membership in the global Sanctuary Club. The development is part of Banyan Group’s plan to launch up to $1 billion in luxury projects in Phuket over the next few years.
Bellaguna residences are designed for year-round living, with the option for owners to participate in Banyan Living, a rental platform offering hotel-level service standards. This initiative provides a flexible investment opportunity with potential returns.