Booking.com has announced a significant expansion of its Travel Proud programme, which aims to make travel more inclusive for LGBTQ+ individuals. Recent research by the company highlights that 80% of LGBTQ+ travellers in Singapore feel their identity impacts their travel planning, with 74% prioritising destinations where they can be their authentic selves.
The Travel Proud initiative, launched in 2021, offers free inclusive hospitality training to help accommodations better understand and cater to the needs of LGBTQ+ guests. This year, the number of Travel Proud certified properties has surged by 49%, reaching over 100,000 across more than 150 countries. This growth reflects a broader commitment within the travel industry to embrace diversity and inclusivity.
For Singaporean LGBTQ+ travellers, the increased inclusivity has made 84% feel more comfortable when travelling. Booking.com is celebrating this milestone by sharing a list of ten LGBTQ+ friendly destinations worldwide, including Sydney, Pattaya, and Wellington, each offering unique experiences and safe spaces for the community.
Sydney, for instance, is renowned for its vibrant pride scene and events like the Sydney Gay and Lesbian Mardi Gras. Meanwhile, Pattaya boasts a lively LGBTQ+ culture with its famous Boyztown district. Wellington is celebrated for its progressive laws and thriving queer scene.
Booking.com’s efforts aim to remove barriers in travel, ensuring that everyone, regardless of identity, can enjoy seamless and welcoming experiences. As the travel landscape evolves, the company continues to champion inclusivity, making it easier for LGBTQ+ travellers to explore the world confidently.
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