Booking.com has unveiled its 2025 Sustainability & Travel Report, highlighting a significant shift in the attitudes of Singapore-based travellers towards sustainable tourism. The report, released on Earth Day, draws on insights from nearly 230,000 travellers across 35 markets, including 1,000 from Singapore, to explore how climate anxiety and community impact are influencing travel choices.
The study reveals that 46% of Singaporean travellers are now mindful of tourism’s effects not only on the environment but also on local communities. Despite recognising tourism’s positive impact, concerns about overcrowding, rising living costs, and noise pollution persist. Only 22% support capping visitor numbers, preferring infrastructure improvements to manage tourism sustainably.
Singaporeans are increasingly committed to supporting local economies, with 68% wanting their spending to benefit local communities. However, the report highlights a gap between sustainable intentions and actions, with cost and convenience cited as barriers. Whilst 64% plan to travel more sustainably, only 25% consistently make sustainable choices.
Climate change is a significant concern, with 33% altering travel plans due to extreme weather. Singaporeans associate sustainable travel with reducing plastic waste and offsetting carbon emissions. Yet, 54% remain sceptical of sustainability labels, calling for unified certification systems to enhance trust.
Booking.com aims to facilitate sustainable travel by offering options like eco-friendly accommodations and lower-emission flights. The report underscores the need for transparency and incentives to bridge the gap between sustainable intentions and actions, providing an opportunity for travel brands to engage with environmentally conscious travellers.
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