The Brunei Economic Development Board (BEDB) is set to launch the inaugural Brunei Week in Singapore from 5 to 7 September 2025 at Suntec City Convention Centre. Supported by Royal Brunei Airlines, the event will feature a Brunei pavilion showcasing more than 20 Bruneian brands, many of which are debuting in Singapore. The event aims to introduce Singaporeans to Brunei’s culinary offerings, including Tea Tarik Dust by Sabli’s and Marimin’s shrimp and fish crackers.
Brunei Week will be part of MakBesar’s Grand Market 2025, providing an opportunity for Singaporeans to sample and purchase Bruneian-made products. Notable items include Sambal Tahai by Rizqussalam and Pineapple Sunrise Hot Sauce by Volco Venture, which organisers hope will become kitchen staples in Singapore. Health-conscious visitors can also look forward to Skinny Meal’s Root Juice.
Beyond the event, BEDB is collaborating with Singaporean distributors to ensure these products remain accessible. Meat Aliyah Rizq Pte Ltd and Lim Siang Huat Pte Ltd have signed agreements to distribute Bruneian products, focusing on retail and e-commerce respectively. “The Brunei Economic Development Board is excited about the opportunities that the inaugural Brunei Week will create for Brunei businesses,” said Norlela Suhailee, Director of Enterprise Development at BEDB.
The initiative not only aims to boost Brunei’s market presence in Singapore but also to strengthen bilateral ties through shared culinary experiences. With strategic partnerships in place, Brunei Week is poised to leave a lasting impression on Singapore’s food scene.
“`
