Media & Marketing
Singapore ranks 18th in global ad exposure
Singapore's internet users are exposed to almost 750 digital advertisements each day, placing the country 18th worldwide in terms of ad exposure, according to a...
Aleph rebrands to lead APAC digital transformation
Aleph, a global network of digital experts, has rebranded MediaDonuts to Aleph, marking a significant step in its digital transformation strategy across the Asia-Pacific (APAC)...
TikTok unveils AI-driven marketing tools at TikTok World ’25
With a headquarters in Singapore, TikTok has announced a significant shift towards becoming a performance marketing partner at its annual TikTok World '25 summit. The...
YouTube’s creator economy in Southeast Asia surges
YouTube's creator ecosystem in Southeast Asia is experiencing unprecedented growth, with 7,600 creators surpassing one million subscribers across Indonesia, Thailand, Singapore, Malaysia, Vietnam, and the...
AI adoption in Singapore fails to bridge brand-consumer gap
Twilio's latest State of Customer Engagement Report highlights a growing disconnect between Singaporean brands and their consumers, despite increased AI adoption. The report, based on...
Lazada invests $100m to boost creator commerce
Lazada has announced a significant $100 million investment into its LazAffiliate Programme, aiming to strengthen the creator economy in Southeast Asia. This strategic move, unveiled...
Vogue Singapore wins gold at Native Advertising Awards
Vogue Singapore's flagship event, Next in Vogue, has clinched the Gold for Best Event (In-Person and Virtual) at the Native Advertising Awards 2025. Celebrated for...
Singapore leads in programmatic ads but lags in attention metrics
Singapore is making strides in programmatic advertising, yet it falls short in key attention metrics, according to Integral Ad Science's 20th Media Quality Report. The...
Moove Media secures exclusive bus advertising rights
Moove Media Pte Ltd, the advertising arm of ComfortDelGro, has been awarded the Land Transport Authority's tender to manage advertisements on public buses, terminals, and...
Carro revives ‘No Drama’ ads for 10th anniversary
Carro, Asia Pacific's largest online used car platform, is celebrating its 10th anniversary by reviving its award-winning 'No Drama' advertising campaign. The campaign, which initially...
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