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Media & Marketing


Media & Marketing

YouTube’s creator economy in Southeast Asia surges

YouTube's creator ecosystem in Southeast Asia is experiencing unprecedented growth, with 7,600 creators surpassing one million subscribers across Indonesia, Thailand, Singapore, Malaysia, Vietnam, and the...


Media & Marketing

AI adoption in Singapore fails to bridge brand-consumer gap

Twilio's latest State of Customer Engagement Report highlights a growing disconnect between Singaporean brands and their consumers, despite increased AI adoption. The report, based on...


Media & Marketing

Lazada invests $100m to boost creator commerce

Lazada has announced a significant $100 million investment into its LazAffiliate Programme, aiming to strengthen the creator economy in Southeast Asia. This strategic move, unveiled...


Media & Marketing

Vogue Singapore wins gold at Native Advertising Awards

Vogue Singapore's flagship event, Next in Vogue, has clinched the Gold for Best Event (In-Person and Virtual) at the Native Advertising Awards 2025. Celebrated for...


Media & Marketing

Singapore leads in programmatic ads but lags in attention metrics

Singapore is making strides in programmatic advertising, yet it falls short in key attention metrics, according to Integral Ad Science's 20th Media Quality Report. The...


Media & Marketing

Moove Media secures exclusive bus advertising rights

Moove Media Pte Ltd, the advertising arm of ComfortDelGro, has been awarded the Land Transport Authority's tender to manage advertisements on public buses, terminals, and...


Media & Marketing

Carro revives ‘No Drama’ ads for 10th anniversary

Carro, Asia Pacific's largest online used car platform, is celebrating its 10th anniversary by reviving its award-winning 'No Drama' advertising campaign. The campaign, which initially...


Media & Marketing

Affluential appoints new advisory board members

Affluential, a leading data and insights platform for affluent and high-net-worth consumers, has announced the appointment of three new members to its Advisory Board. The...


Media & Marketing

AnyMind Group acquires Vietnamese agency Vibula

AnyMind Group, a Singapore-founded and Tokyo-headquartered company, has announced its agreement to acquire Vibula, a social and live commerce agency based in Vietnam. The acquisition,...


Media & Marketing

Nicole Tan appointed as Meta’s Singapore Country Director

Meta has announced the appointment of Nicole Tan as its new Country Director for Singapore, effective 2 June 2025. With over 25 years of industry...


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