The Competition and Consumer Commission of Singapore (CCS) has released a comprehensive guide to help businesses make clear and accurate product claims. This initiative is designed to prevent misleading information that could potentially deceive consumers. The guide, available from 6 October, outlines best practices for businesses to ensure transparency and honesty in their marketing strategies.
The guide is part of CCS’s ongoing efforts to promote fair trading practices and protect consumer interests. By providing detailed instructions on how to substantiate product claims, the guide aims to reduce the risk of misleading advertising, which can lead to consumer distrust and potential legal issues for businesses.
CCS emphasises the importance of businesses being able to back up their claims with evidence. “Businesses must ensure that their product claims are truthful and not misleading,” the guide states. This is crucial in maintaining consumer confidence and fostering a competitive market environment.
The release of this guide is particularly timely as consumers increasingly rely on product claims when making purchasing decisions. By adhering to the guidelines, businesses can not only avoid regulatory scrutiny but also enhance their reputation and consumer trust.
