Singapore’s small and medium enterprises (SMEs) continue to prioritise cost savings over sustainability when selecting electricity retailers, according to a recent survey by Flo Energy, the nation’s largest independent renewable electricity retailer. Despite Singapore’s commitment to the Green Plan 2030, the survey highlights that 62% of SMEs consider price the most crucial factor when choosing an energy provider, compared to a mere 15% who prioritise sustainability.
Flo’s SME Renewable Energy Insights Survey further reveals that whilst over half of the respondents acknowledge the importance of sustainability in broader business decisions, only 13% of those who switched electricity retailers did so for sustainability reasons. The majority were motivated by price, reliability of supply, and service quality.
SMEs, which constitute over 99% of Singapore’s businesses, play a pivotal role in the country’s sustainability efforts. However, the survey underscores a significant gap between national environmental goals and the operational priorities of these enterprises. As Singapore pushes towards its net zero targets, the challenge remains to align economic incentives with sustainable practices for SMEs.
The findings suggest a need for policies that balance cost efficiency with environmental responsibility, ensuring that SMEs can contribute effectively to Singapore’s green ambitions. As the nation progresses towards its sustainability objectives, the role of SMEs will be crucial in achieving a harmonious blend of economic and environmental goals.
