DBS Bank has announced a strategic partnership with major retail brands Cold Storage, CS Fresh, Giant, Guardian, and 7-Eleven, making it the sole bank in Singapore to provide spending privileges at over 680 outlets. This collaboration aims to deliver significant savings for DBS/POSB cardholders amidst rising cost-of-living concerns, with exclusive deals on everyday essentials.
With Singaporeans increasingly focused on value due to economic pressures, this partnership addresses the demand for savings on daily purchases. A NielsenIQ survey highlights that one in four Singaporeans are keen to save more in 2025, a sentiment echoed across the Asia-Pacific region. The partnership offers DBS/POSB cardholders exclusive deals, including up to 18% cash rebates for DBS yuu cardholders and up to 9% for PAssion POSB debit cardholders.
Chan Sow Han, Head of Payments & Platforms at DBS Singapore, stated, “This partnership represents a significant milestone in our commitment to helping Singaporeans get the most value from their everyday spending.” The collaboration is designed to enhance customer value and address cost-of-living concerns through meaningful partnerships.
Retail partners also expressed their commitment to customer value. Lim Boon Cheong of Cold Storage and Giant emphasised the focus on providing rewards and savings on essential items. Naresh Kalani of Guardian highlighted the partnership’s role in making wellness more accessible, whilst Anushree Khosla of 7-Eleven noted the enhanced value for customers’ daily needs.
From July to September 2025, DBS/POSB cardholders can enjoy exclusive promotions, such as discounts at Cold Storage and Giant, and special offers at Guardian and 7-Eleven. The partnership promises ongoing promotional activities to maximise customer value.
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