DKSH Business Unit Consumer Goods has announced a strategic partnership with Hong Kong-based Nextfood Global Limited to introduce premium breakfast products in Singapore. This collaboration marks DKSH’s entry into the premium breakfast cereal segment, aiming to cater to the growing demand for nutritious and convenient breakfast options among Singaporean consumers.
Nextfood, known for its health-conscious muesli and freeze-dried fruit products, targets urban consumers with active lifestyles. The muesli blends rolled oats, oat crunch, and puffed grains with up to 20% real fruits and seeds, whilst the freeze-dried snacks are made from fresh fruit without preservatives. The initial product launch will include three muesli variants—Berry Wonderland, Choco Berryland, and Cozy Morning—and three freeze-dried fruit snacks—Dragon Fruit, Strawberry, and Fruit Mix. These will be available at FairPrice and RedMart.
Janice So and Kevin Bernhard, Co-Founders of Nextfood, expressed their excitement about the launch, stating, “Our goal has always been to offer wholesome products that resonate with busy, health-conscious consumers at an accessible price.” Adrian Kang, Vice President of Fast Moving Consumer Goods at DKSH Singapore, added, “Nextfood brings a refreshing and modern take on everyday nutrition.”
This partnership aligns with DKSH’s strategy to expand its portfolio in health and wellness-focused categories, reinforcing its commitment to delivering high-quality products in the Asia Pacific region.
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