Enterprise Singapore (EnterpriseSG) and Grab have entered into a three-year partnership to bolster the resilience of Singapore’s food and beverage (F&B) sector. This collaboration, formalised through a Memorandum of Understanding (MOU), aims to address challenges such as rising operating costs and manpower constraints by enhancing market visibility and equipping businesses with data insights.
The initiative will benefit over 12,000 F&B companies, offering them access to key data and industry insights to refine growth strategies. Additionally, more than 400 companies annually will participate in capability-building masterclasses and gain exposure through Grab’s Dine Out initiative. This programme will launch targeted campaigns in precincts like Jalan Besar, Holland Village, and Tanjong Pagar to drive consumer demand.
Jeannie Lim, Assistant Managing Director at EnterpriseSG, emphasised the importance of adapting to evolving consumer behaviours, stating, “Partnerships with key industry players like Grab help us provide our F&B businesses with meaningful data insights and the digital capabilities needed to stay ahead.”
Grab’s Managing Director, Alejandro Osorio, highlighted the cultural and economic significance of local F&B businesses, noting, “We are fuelling the revitalisation of local businesses and building the resilience required to safeguard livelihoods.”
The partnership will also offer free access to industry insight reports and practical workshops through GrabAcademy, focusing on consumer trends and digital marketing. These efforts aim to empower F&B businesses to thrive in an evolving landscape, ensuring their long-term sustainability and growth.
